What is Digital Marketing?
In a world of new innovations and a rapidly changing system, it would not be far from the truth if we say that things are now easily done compared to the 90's.
With the rapid growth of internet users, it has not been more easier than it is now in accessing information.
KREATE1000 is a digital marketing platformt that has come to change the way you do business online.
Everyday business men and women are faced with the challenge of getting their products or services in front of the right audience online. Digital marketing has become a very highly sought after profession in our rapidly changing system.
Almost 80% of the worlds population is on the internet now, thanks to social media giants like facebook, instagram, twitter, linkedin, whatsapp and the list goes on. Where people tend to connect with old friends, relatives or look for business partners.
Here at KREATE1000, we would help you decipher your niche, teach you how to progressively make sales online every blessed day.
We give you resource materials and also show you how to make the sales.
What Is Digital Marketing & Its Need?
In order to connect a product to the right customers, numerous digital techniques are used. Because it's a time where the modern customer is most likely to be found online and to grab their attention, it is must that the product is also marketed online. The techniques involved in doing so, as whole, results in a wider term known as DIGITAL MARKETING.
Without wasting much time, let's discuss what techniques we are talking about and how exactly do they work.
SEO - Search Engine Optimization
According to Wikipedia, SEO is "the process of affecting the visibility of a website or a web page in a search engine's unpaid results."
In simpler terms, talking about online business, there is a website selling products/services, a customer looking for the same, and a platform connecting them both. This platform is the search engine (which is Google in most of the cases). SEO is a process, which comprises of optimizing the seller's website according to the Search engine's guidelines in order to be preferred by the search engine when the customer tries to explore it using a keyword.
Further, SEO could be divided into two categories;
• On-Page SEO - This results in a lot of changes on the website namely, Meta Tags, Meta Descriptions, Keyword Insertion, Content Optimization, Loading Speed of the website, Minified Content and a lot more.
• Off-Page SEO - Off-page SEO is all about link building. No. That is the biggest misconception about Off Page SEO. Link-Building is an important part, but Social Bookmarking and Social Media Marketing also play a crucial role in building authority.
SEM - Search Engine Marketing
There are so many Search Engines that offer advertising platforms for Search Engine Marketing. Google AdWords being the most popular of them all, Yahoo Search Ads and Bing Ads also fall under the same category. Keywords and Bidding Strategy are the two main concepts that define the success of an SEM campaign.
SMM- Social Media Marketing
Unlike SEM, SMM does not essentially require using ad platforms. However, they are a part of SMM, it could also be done using social media websites for sharing promotional content that is designed in a manner that the users feel an urge to share the same or to visit the websites they are linked to.
In other words, it could be known as informative marketing. It's a process in which a brand or a business creates informative content for its readers without pushing on sales, but swiftly drives them towards being encouraged to opt better things in life. (Maybe to buy from you)
That was a bit of information available from the huge world of Digital Marketing. Use some or all of them to witness an excessive up gradation of your online business. If you still face problem and willing to get professional help for your upcoming digital marketing campaigns, always consult a leading and well-known SEO Company to witness magic happening.